I currently work as a UI & UX Designer at IBM Design in Hursley, UK. At IBM Design we do more than make products. We create experiences that bring delight to our users and shape our future. Unfortunately, my work is under a non-disclosure agreement so you can only see it on this site if I give you a special password. However, (with no password required) I can tell you about my role since I've joined IBM's design force.
The first thing you do as a new hire at IBM Design is complete a 3 month intensive IBM Design Thinking boot camp where you learn design thinking tools, techniques and processes. You then use what you've learned to solve tough problems for various IBM products.
Above is a photo of the team I trained (laughed, and cried) with during my IBM Design Thinking bootcamp.
The first product I worked on at IBM Design is an Enterprise Storage product: IBM Spectrum Scale. Spectrum Scale allows giant corporations, governments, research centers and more to store and manage petabytes of data and billions of files. When I arrived, Spectrum Scale had no user interface. It was a tool that could only be used in the command line by Storage Administrators who had highly technical backgrounds. As the first Visual Designer assigned to this product, I was tasked with creating its very first UI. Our goal was to take a product that only storage experts could use and turn it into a tool that was accessible to junior level IT.
Before UI design could commence, research needed to be done to identify the pain points in our users' current experience with the product. I helped spear-head a huge research initiative where the design team and I were able to interview 16 users of Spectrum Scale, complete several contextual inquiries and initiate a Sponsor User Program. Once it was clear where our users were experiencing the most problems during their journey, we were able to bring this data to Product Management and Development to prioritize the design work to come.
In the following months I worked closely with Product Management, Development and Design to wireframe, prototype and test Spectrum Scale's first UI.
In addition to the work I was doing for IBM Spectrum Scale, I also lead the re-brand of the suite of 6 IBM Spectrum Storage Products (Accelerate, Archive, Control, Protect, Scale, and Virtualize). I gathered a global team of the lead Visual Designers from each product team as well as key stakeholders to begin the collaborative process of re-branding our product family to adhere to the new IBM Design Language. Over the course of several months, the team and I were able to research and analyze competitors' brands, conduct visual preference studies with current and potential customers, create mood boards using online collaboration tools, and (after many rounds of iteration) come to our final designs. This included 7 logos (1 for the family "Spectrum Storage", and 6 for each individual product) and a set of Design Principles that each product team can use to guide future design decisions.
The team I originally assembled is still meeting regularly to create a Design Language specific to Spectrum Storage. This will be an online resource where Product Management, Development and Design from all the storage products can access design guidelines and resources such as color palettes, icons, UI elements and components and more.
In May of 2015, I began working on the IBM App Connect product team within IBM Cloud Integration. App Connect is a new IBM offering which enables users to connect their personal or professional tools — everything from Twitter to Salesforce — to help automate work processes.
I have been a part of the App Connect team since the product was just a concept. Since then, I have had a variety of roles and responsibilities.
While still playing a lead role as a Visual Designer, I am highly involved in the research and UX design of this product as well. I regularly participate in user recruitment, interviews and testing. I also have been working with the team to create the UX patterns that will lay the foundation for interaction standards in this product and in other products within the Middleware portfolio. In addition to my new research and UX responsibilities, I have maintained my responsibilities as a Visual Designer including creating Design Principles, branding and crafting the first ever UI for this new cloud-based application.
Above you can see me (far left) with my new team within Cloud Integration.