For a graphic design course at my University we were asked to create packaging for any type of food or drink. I had just returned to Minneapolis after studying in Buenos Aires and had developed quite the palate for Argentina's "national beverage", Fernet.
Although Fernet is popular with people of all ages in Argentina, I noticed none of the current brands were geared towards the Millennial generation. For this project I built the brand "Vos Fernet" to appeal to this target market. I used the shapes and vibrant colors found in the beautiful street art of Palermo Soho (a place popular among 20-somethings) to inform Vos's brand identity.