Name TBD

Name TBD

Article written by Kate Valind

5 min read

In the last article (link) we discussed the 3 key players needed to create exceptional digital products and service: Business, Design, and Technology. I now want to zoomin and share what I've learned over the past decade working as a product designer about forming optimal Design Teams.


The ideal team makeup will look different depending on each company's specific needs. These needs may be influenced by the size of the company, the industry, whether the team is in-house or designing for clients at an agency, and so on. That said, having worked across many industries, in-house at a global enterprise, at a small agency, and places in between, I've noticed patterns

In the last article (link) we discussed the 3 key players needed to create exceptional digital products and service: Business, Design, and Technology. I now want to zoomin and share what I've learned over the past decade working as a product designer about forming optimal Design Teams.


The ideal team makeup will look different depending on each company's specific needs. These needs may be influenced by the size of the company, the industry, whether the team is in-house or designing for clients at an agency, and so on. That said, having worked across many industries, in-house at a global enterprise, at a small agency, and places in between, I've noticed patterns

*New titles and terminology for each discipline come out fairly regularly so you may be familiar with different roles. For example, you may know UX Designers as Customer Experience (CX), Service, Interaction, or Experience (XD) Designers. The specific job title can vary depending on the company and industry, but I tried to select the titles that generally indicate a common role on a product team.

*New titles and terminology for each discipline come out fairly regularly so you may be familiar with different roles. For example, you may know UX Designers as Customer Experience (CX), Service, Interaction, or Experience (XD) Designers. The specific job title can vary depending on the company and industry, but I tried to select the titles that generally indicate a common role on a product team.

Every Design Activity You Need to Know

Every Design Activity You Need to Know